Description: This article describes how Long-Term Care riders attached to Life Insurance policies provide real insurance value at a reasonable cost and allow life insurance companies to compete on a basis other than cost.

Description: This article is based on a presentation made by Jim Campbell at the Annual Conference of the Professional Insurance Marketing AssociationPIMAon banks in todays insurance distribution landscape. From News Direct, September 2005, Issue No. 51.

Description: In session 133 PD of the New York Annual Meeting panelists explore the impact of pricing products from the perspective of the direct writing company and their reinsurer. From the Record of the Society of Actuaries, Vol. 24, No. 3.

Description: This is a research report that highlights the characteristics of combination plans that serve to reduce the risks to insurers issuing life or annuity products linked to long-term care insurance. Observations are provided to assist in the understanding of the factors that explain the profit change sensitivity results and the natural hedging against major risks that inherently is present within the linked products.

Description: This session discussion is about competitive strategies in mass marketing for both direct response and payroll deduction marketing. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: This article presents the author's views on how direct writers of term insurance should view and monitor their reinsurance.

Description: This panel discussion focuses on the marketing trends of smaller companies, mass marketing and direct marketing. From Transactions of Society of Actuaries 1969, Vol. 21, Pt. 2, No. 60.

Description: Discusses the different forms of guarantees that have been used in life insurance, and the various means of analyzing and establishing financial support to assure that these promises can be met.

Description: This discussion focuses on the changing pattern of life insurance investing into public utilities, railroads, real estate, mortgages, corporate bonds and common and preferred stocks. This session also looks at the importance of the investment department, the impact on policyholder earnings, direct placement investing and a history of stock market performance since 1918. From Transactions of Society of Actuaries 1959, Vol. 11, No. 29 AB.

Description: Recently, there has been an increase in the product development of simplified issue products in the United States. In the past two years, Gen Re LifeHealth has reviewed over 40 such products, ranging from vanilla direct-marketed products to high-end single premium immediate annuity SPIA paid universal life products. From Small Talk Newsletter, June 2005, Issue No. 24.